Often, retailers will advertise a “special shipment sale” which may consist of merchandise not ordinarily sold in their store, or a surplus of items normally kept in stock but offered at a discount for a limited period of time. It may also consist of special seasonal items not in current demand. Chances are this was liquidation merchandise purchased in bulk from a liquidator at a significantly reduced cost. As a retailer, your business may benefit greatly by purchasing from a liquidation company or other retailer in liquidating excess or distressed inventory. While there are many liquidators out there, finding one you can trust can be challenging. A bit of homework on your part will pay off in finding reputable companies with which to conduct business. You can check the Better Business Bureau’s website (bbb.org) to see which ones are in good standing and those with complaints filed against them. Use the search engines to your advantage, such as Google, Bing, and others to locate the specific type of liquidator to suit your needs. However, the best thing to do is to bypass liquidators and buy directly from the retailer or manufacturer at the source. This has been a difficult thing to do in the past but is getting much easier with the spread of new auction systems being used by folks like Home Depot, Walmart, hh gregg, GameStop, and many others. One great resource for locating such auction sites is B-Stock Solutions. Join the B-Stock Sourcing Network and you can get free access to the largest network of such sites anywhere. The savings realized when purchasing liquidation merchandise directly from the source vs. through liquidators can be a significant boon. Whether your business is big or small, an online store or a brick/mortar, liquidation merchandise facilitates business promotion, generates a greater profit margin, and is a smart tactic to undercut the competition. Advertising liquidation merchandise attracts more traffic to your store, and the money customers save purchasing quality, lower priced liquidated items helps build a loyal customer base and keeps them returning to your company many times over .